1st Choice Savings - 1st Choice Savings and Credit Union Celebrates Groundbreaking of New Branch in the Town of Coaldale

Coaldale, AB – October 28, 2025 – 1^st Choice Savings and Credit Union, a proud member-owned financial cooperative, celebrated a major milestone with the groundbreaking of its newest branch in Coaldale. The event, held on October 28, 2025, brought together local leaders, members, and community partners to mark the beginning of a new chapter in the credit union’s commitment to financial well-being and community development.

Led by CEO Jason Sentes, the ceremony featured remarks from civic officials and credit union leadership, highlighting the branch’s role in expanding access to personalized financial services, fostering economic resilience, and deepening local partnerships.

From Left to Right: Councillor Lisa Reis, Councillor Dale Pickering, Director Chris Yauck, Director Karl Kloepper, Councillor Jason Beekman, Director Don Aos, Mayor Jack Van Rijn, Audrey Gurr, Director David Gurr, CEO Jason Sentes, Director Wendy Kallen, Councillor Bill Chapman

“This new branch is more than bricks and mortar—it’s a reflection of our values,” said Jason Sentes, CEO. “We’re here to empower our members, support local businesses, and invest in the future of Coaldale.”

Event Highlights:

Ceremonial shovel-turning with local dignitaries
Remarks from credit union and community leaders
Member and partner engagement
Media and photo opportunities

The new location will offer a full suite of financial services including personal and business banking, financial planning, and community-focused programs. The branch is expected to open in the Fall 2026.

As a cooperative, 1^st Choice Savings and Credit Union remains committed to reinvesting in the communities it serves. The new branch will create jobs, support financial literacy initiatives, and serve as a hub for member engagement.

For media inquiries or project updates, please contact:
Jason Sentes
Email: Jsentes@1stchoicesavigns.ca
Phone: 403-320-4600
Website: www.1stchoicesavings.ca

Coaldale, AB - Tuesday | October 28, 10:00 AM